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Rollin SD’s D Wolf Sat Down With DJ Theron

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Thank you DJ Theron for allowing us at RollinSd to take a bit of your time to get to know you a little better! How long have you been a resident in San Diego? And where are you from? I’m honored to get a chance to be a part of your site!  I’ve been living in San Diego for about 13 years; I’m another transplant…From Maui, HI. I love going back home to paradise, but can’t wait to come home to SD…can’t beat the weather, good people and, of course, the beautiful ladies here, hehe.

So what inspired you to become a DJ? Was this always in the cards for you…? I actually didn’t plan on becoming a DJ. I was always into music. Growing up in Maui was unique; we were always a couple of years behind the “mainland”.  I was originally born in Northern CA, but moved to Maui in the 4th grade.  The more I reflect, the more I see how music was and is a big part of my life. I played saxophone for about 15 years (actually had a scholarship to go to the University of Hawaii to play, yeah I’m kind of a nerd), I watched “Yo MTV Raps” back in the day when we first got cable. Another thing I used to do, is when I would come back to California, I would tape record the radio and bring it back with me to show my friends (Like in  grade school). I definitely got Young MC “Bust a Move” to Maui before the radio did!

I actually picked up Djing at house parties when I lived in Santa Cruz in 1996. I had one belt driven turntable, a CD player, pawn shop mixer, and a home stereo system. I had mix CDs and started picking up vinyl here and there.  After a few years in San Diego, I met a really great group of friends who were super into house music and that was pretty much the end (start) of the story. I picked up a real set up from my best friend, to this day, Chris Devoy (www.facebook.com/djdevoyfanpage).  Started doing after parties/after-hours, house parties, clubs…Wherever I could drop some beats and make people move. Donald Glaude was certainly one of my influences, he is an awesome DJ and knows how to rock the crowd.

What type of music do you prefer to spin…? Tell us what is your favorite song to play to hype up a crowd that looks bored?  I love love love good music…Electronic Music has really evolved, with so many genres crossing boundaries. I love pumpin, funky, chunky, bassy House Music…You really have to be able to read a crowd as a DJ. So, depending on the Venue, you really have to drop the right type of music.  I tend to play more on the House tip versus Open Format. I do prefer to drop house music.  Anything from Remix/Electro/Tech/Breaks.  My favorite style I would say is breakbeats. The Stanton Warriors are one of my favorite producer/DJs.  Dubstep is also another popular genre, and a lot of the music put out now, really incorporate that sound.  Elements of Dubstep can also be found in Top 40 songs nowadays.

What type of gear/equipment do you like to use…I’ve seen some pretty awesome set ups… What is your style?  I prefer two Technique turntables, a pioneer 800/900 mixer, appropriate monitor speaker. I use Serato Scratch Live, so I use a laptop with vinyl control records.  I used to play vinyl records back in the day, so I prefer a more traditional set up.  Technology is crazy. SO many innovations in gear nowadays.

You are partial owner of Fortune421! Not only do you guys provide San Diego with some of the Hottest DJs but you also have Fortune421 Gear! How can we stay in touch with what the Fortune421 family is doing and stay current with the trend?  Yeah still rocking out the Fortune Family around SD! Check out www.fortune421.com. We have a great collaborative of friends that work together. Jason Herrick is the main man in charge.  He had a dream to put together, what is Fortune Today.  Fortune Industries encompasses a few different divisions: Fortune Clothing, Fortune Events and Fortune Music. I am more involved with the Fortune Music division, along with fellow buddies/DJs Jason Guillory (DJ G ROY) www.groy.com and Chris Devoy (DEVOY) http://www.facebook.com/djdevoyfanpage.  We are in the process of revamping Fortune Music with new releases and a new look. Check out www.facebook.com/fortunemusic, “Like” us. Exciting things coming!

Winner, Winner, bring on the chicken dinner….. This Man is an AWARD Winner… Would you mind bragging about how amazing you are and school us on your achievements!!!  Yeah I have been fortunate to win some awards over the years. I won the DJ Spinoff competition in 2002. 2004 Eventvibe DJ of the year. 944 Best Resident DJ in 06/07. Most recently I won  944 2011 Readers Pick for Local DJ.  Still at it after all these years!

Your energy is contagious…!!! What do you feel differentiates you from other local talented DJs? Yeah, I can be a little over energetic at times, haha. I like to be humble but at the same time be confident. I love the style of music I play….It’s like anything, if you love what you do/play, others will too.  I try to stay personable and say whats up to everyone, and give them a handshake or a hug.  I truly believe in having integrity, loyalty and style. I never wanted to be a “Juke Box”….I feel one of the best parts of my “job” is to meet new people/friends.  You can never have too many friends, so why not be cool with everyone?

As if DJing wasn’t enough… You are also a Music Producer DJ Theron! Very Niiiiccee… How long have you been perfecting your craft? Do you play your own tracks throughout a set?  Yeah, I have been into producing for a few years now. I haven’t really put out anything I really like yet, but I am getting close! I have been doing some remix projects as of late. I attended Icon Collective (www.learn2produce.com) up in LA for 6 or so months. Learned a ton! It takes a lot of time and practice to really make a good track (no one really realizes until you do it!) Collaboration is where its at for me at this point. But yeah, Im currently finishing a breaks mix of the classic Erik B and Rakim’s “Paid In Full”.

Where can we listen to some of your original Tracks? Check out www.soundcloud.com/dj-theron-hunt. I have been working on some original tracks recently, but mostly remixes, mixes and edits on the soundcloud site.

What would you like to accomplish as a Music Producer? Do you do it more for fun… or is your goal to go BIG?!!!  The natural progression would be to become a producer/DJ. That gives you more marketability and exposure.  It seems like anyone can DJ Nowadays (Not always good BTW!) and the way to stand out, is to do work, use your creativity and make your own music!

What do you love most about being a DJ? Is it the hottt laddddiesss..?Hmm be honest… I won’t tell… 😉 I like hot ladies…don’t get me wrong! There are always plenty of them. But it is truly the cool girl that you meet that I would be stoked about. DJ wise, being able to move a huge crowd to music is like a really good drug! Hugs…not Drugs people….;)

And while we are talking about Hott ladies… Do you prefer to see a woman in a sexy black dress or bootie shorts with a baggy tee?  To be honest, I like it all…but I like things to be left to the imagination…so I do like a girl in bootie shorts and a baggy tee…I really like down to earth girls.

Tell us a joke…  I want to laugh….An organization is like a tree full of monkeys, all on different limbs at different levels. Some monkeys are climbing up, some down. The monkeys on top look down and see a tree full of smiling faces. The monkeys on the bottom look up and see nothing but assholes.

What is the craziest moment you can recall you’ve experienced as a DJ? I guess getting the opportunity to spin in Switzerland…beautiful country! I have had multiple crazy experiences At WMC in Miami…I don’t think I can talk about them though! LOL. Club Space in Miami is a dope club.

Which Venues are your favorites to spin at on a Saturday night? Sidebar, Stingaree, Basic, Syrah and Ivy Hotel are some of my favorite spots.

What is your weekly line up usually looking like? Or what events/shows do you have coming up? This week I play at  Sidebar Friday the 25th of Nov, the Fleetwood on Saturday the 26th of Nov. House of Fortune Contest 12/1, Syrah 12/2, and Stinagree 12/3 J On New Years Eve you can catch me Headling at Fleetwood!

What is one of the most valuable lessons you have learned throughout your career?  Disco Naps! Haha…On the real, just to be myself. Like I said, I’m an easy going person that likes to meet good people. Drama free zone!  Also, watch the free shots…mix in water! LOL

What direction do you feel music is headed? Right now House Music is dominating… do you feel that it will hold on tight as the most sought after vibe or do you anticipate a shift?  I think that you are absolutely right; it is everywhere more than ever. Its dope in the fact that people are becoming more educated about House Music.  I believe that it is here to stay, as long as people keep pushing the envelope, listening to different genres, and having an open mind.  I feel that to keep it fresh for me, I have to add what I like to my mixes. Not every DJ is the same. Come with some originality.

What is the next big event we can expect from the Fortune421 family?  We are doing our New Years Day  “Elevation” Party at the Ivy Pool at Andaz

2012 is quickly approaching… What can we expect from you in the upcoming year?  I expect to do a lot more music production, and keep Djing all over the place.  I hope to continue my travels to Austin, Denver, Vegas, Orange County, AZ and Miami. Winter Music conference is fast approaching in South Beach!

What are some fun facts about you?   I was in the National honor society and president of my Jr. class in High School. I Have a BA in Psych from SDSU. I Love playing basketball, working out…cant be a DJ all the time! I skate boarded for 10 years….I listened to a lot of punk rock…

To find out more about DJ Theron you can go to

DJ Theron.com     Facebook DJ Theron      Sound Cloud DJ Theron    Dj Theron Twitter

DJ Theron Fortune   DJ Theron YouTube    I hope everyone had a wonderful Thnksgiving.  ~D Wolf

John is a badass motha fucka

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