This is a brilliant ad and know for sure that I will pick up some of this at the store when I am in need. With TV ad time being so precious and valuable you would think more companies would come up with Ads like this. The ads I see on TV are boring and don’t leave any impression at all. Most people just skip right over the ads because their shows are pre recorded so if you are going to spend the money on a TV Ad then you better put some effort into it. This is a brilliant Ad and it’s a 43 second commercial and the sponsor isn’t identified until the final few seconds.